Integrative Marketing Plan for 2007-2008. Includes marketing plan for the Chancellor's senior seminar and maps illustrating WSU Vancouver's targeted region. 4 items., 2007-2008
Scope and Contents
The documents contain strategies for marketing and advertising in the early years (1989-1995) of the WSU Vancouver campus. The focus includes developing community partnerships in Southwest Washington and advancing the university as a topic and presence in the local press. Many of the documents feature faculty expertise and the theme of teaching excellence and community commitment with the aim of recruiting students. Later documents highlight student engagement and achievements on projects in collaboration between students and faculty. The collections consist of press realeases, printed email corresponces, and memos as well as flyers and other ephemera used in advertising campaigns.
Dates
- Other: 2007-2008
Conditions Governing Access
The documents are available for research.
Extent
From the Collection: .417 Linear Feet (. One document box with 21 file folders.) : Printed documents. ; 8.5 x 11 in.
Language of Materials
From the Collection: English
Repository Details
Part of the Washington State University Vancouver, Archives and Special Collections Repository